Report 2/2025
State of Commerce Advertising
Thriving Under Pressure
The results of the latest Commerce Advertising Survey are in. The report reveals an industry facing real challenges in early 2025, from economic uncertainty to the impact of the latest Google updates. Yet instead of stepping back, the industry is evolving: improving content quality, embracing AI as a strategic tool, and reaffirming the power of trust and partnerships.
This report captures the resilient mindset shaping the future of Commerce Advertising. Dive in and explore the key findings.
The results of the latest Commerce Advertising Survey are in. The report reveals an industry facing real challenges in early 2025, from economic uncertainty to the impact of the latest Google updates. Yet instead of stepping back, the industry is evolving: improving content quality, embracing AI as a strategic tool, and reaffirming the power of trust and partnerships.
This report captures the resilient mindset shaping the future of Commerce Advertising. Dive in and explore the key findings.
Get your free copy now!
The newest edition of the Commerce Advertising Index is now available — designed for decision-makers in performance marketing, commerce content, partner marketing, and affiliate marketing.
Key Takeaways
The Tougher Things Get, the Stronger the Hope
Satisfaction dropped in the first half of 2025 due to economic pressure and cautious consumer behavior, but optimism for the second half is at an all-time high, with over 80% of respondents expressing a positive outlook for the rest of the year.
Make the Most Out of It – Google Updates and How to Deal With Them
The latest updates are shaking things up. Some players are losing ground. Others are quietly gaining it. The report shows what sets them apart.
Where AI Works — and Where It Worries the Industry
It’s in the room, on the roadmap, and sometimes running the show. But is it doing more harm than good? The report reveals what insiders think.
Trust Me if You Can – The Importance of Authenticity and the Human Touch
In a world of automation, the human factor becomes a strategy with authenticity, credibility, and partnership emerging as true performance levers.
Access all data and insights in the full report.
Get your free copy now!Also covered in the report:
Influencer Fatigue: Is the industry moving away from chasing follower counts and visibility at all costs toward valuing authenticity?
Human Partnerships in an Automated World: What role do relationships play in driving sustainable growth?
Trends vs. Truth: Explore what the industry thinks, separating fleeting trends from lasting realities.
What is Commerce Advertising?
Commerce Advertising combines the strengths of performance marketing, commerce content, and affiliate marketing: Contextual advertising along the customer journey helps users make better purchase decisions, opens up diversified monetization channels for publishers, and enables advertisers to maximize performance by accessing purchase-critical touchpoints.
About the study
Between June 5 and 24, 2025, a total of 90 participants took part in the survey, including publishers (42.2%), advertisers (15.6%), networks or technology providers (35.5%), and agencies, along with other company types (6.7%).
Are you ready to grow?
We are.