mrge Publisher Code of Conduct

Compliance

Publisher Code of Conduct

mrge is committed to maintaining high standards of quality, transparency, and compliance across our publisher supply. As a publisher, you are required to adhere to this Publisher Code of Conduct, which sets clear expectations for ethical and compliant business practices.

Violations of this code may result in:
• Warnings and compliance requests.
• Temporary or permanent suspension from mrge and our entities.
• Commission adjustments or withholdings for non-compliant activity.

This policy applies to all mrge network partners, including but not limited to Yieldkit, shopping24, digidip, MaxBounty, and SourceKnowledge.

1. Compliance & Responsibility
Publishers working with mrge and its entities agree to:
• Follow all applicable laws and industry standards in online advertising and affiliate marketing as well as IAB standards.
• Adhere to Advertiser Program-Specific Terms and regional compliance regulations (GDPR, CCPA, etc.).
• Ensure subpublisher compliance – You are responsible for any subpublishers operating under your network.
• Provide full transparency to mrge on traffic sources, audience engagement, and tracking mechanisms.

2. Prohibited Activities & Non-Compliance
2.1 Fraudulent Activities & Tracking Manipulation
The following activities are strictly prohibited:
• Cookie Stuffing – Activating tracking without user intent.
• Traffic Hijacking – Redirecting users without prior engagement.
• Transaction Fraud – Generating fake or unauthorized transactions.
• Basket Hijacking – Activating tracking after checkout has started.
• Peripheral Device Tracking – Activating tracking without user interaction (e.g., clicking, typing, scrolling).

2.2 Content Violations
• Publishing obscene, violent, defamatory, or discriminatory content.
• Promoting illegal, libelous, or unlicensed content.
• Hosting file-sharing services that enable anonymous downloads.

2.3 Misleading & Non-Transparent Traffic Sources
• Concealing referral URLs or disguising traffic origins.
• Engaging in deceptive pop-ups, pop-unders, or typo-squatting.
• Providing false business information or account details.

2.4 Brand Violations & PPC Compliance
• Brand Bidding – Using advertiser brand names without authorization in PPC campaigns.
• Ad Hijacking – Copying or misrepresenting advertiser-branded ads.
• Promoting expired, invalid, or unauthorized coupons.

2.5 Unauthorized Activity
• Using subpublishers without transparency or mrge approval (where required).
• Allowing banned or blacklisted publishers.

3. Publisher Communication & Responsiveness
Publishers must:
• Communicate honestly and transparently with mrge.
• Respond to compliance requests within 48 hours.
Failure to meet these requirements may result in compliance actions.

4. Enforcement & Sanctions
4.1 mrge reserves the right to take immediate corrective actions for violations, including:
1. Traffic Recategorization – Adjusting tracking priority (e.g., applying soft-click status).
2. Suspension from Advertiser Programs – Temporary or permanent account suspension.
3. Termination – Removal from mrge and all associated entities.
4. Commission Adjustments – Withholding or reducing payments linked to fraudulent or non-compliant activity.

4.2 Sanctions will be based on:
• The severity of the violation.
• Whether it was an intentional or repeat offense.
• The impact on advertisers, users, and mrge’s reputation.

5. Reporting Violations & Support
For questions, concerns, or to report a violation, please contact the mrge Compliance Team at compliance@mrge.com.

Last updated April 2025