Evolving Commerce Advertising
What Drives the Industry Forward?
The latest findings for the final quarter of 2024, coupled with the outlook for 2025, highlight a strong industry focus on growth opportunities and emerging channels, with more than half of respondents planning budget increases for 2025.
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The newest edition of the Commerce Advertising Index is now available — designed for decision-makers in performance marketing, commerce content, partner marketing, and affiliate marketing.
Key Takeaways
AI's Impact on
Search & Traffic
Discover how AI, like SearchGPT, is transforming product search and its impact on traffic behavior.
The Role of Influencers
Find out why influencer marketing is one of the top trends for 2025 and what other shifts are on the horizon.
Driving Industry Growth
From AI to new monetization models, see how the Commerce Advertising sector is evolving.
Optimism for 2025
Despite global challenges, find out why the industry is primed for growth.
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Get your free copy now!Also covered in the report:
Which publisher types exceeded expectations and which faced setbacks.
The key drivers for growth in 2025.
Today’s biggest challenges - from partner recruitment to tracking and resources.
What is Commerce Advertising?
Commerce Advertising combines the strengths of performance marketing, commerce content, and affiliate marketing: Contextual advertising along the customer journey helps users make better purchase decisions, opens up diversified monetization channels for publishers, and enables advertisers to maximize performance by accessing purchase-critical touchpoints.
About the study
Between December 5 and 20, 2024, a total of 73 participants took part in the survey, including publishers (53.4%), advertisers (20.5%), networks or technology providers (15.1%), and agencies, along with other company types (11%).
Are you ready to grow?
We are.