Finding a “match” in Commerce Advertising: what publishers and advertisers need to know
Commerce Advertising partnerships between publishers and advertisers are very much like online dating: You have an almost unlimited pool in which to find the right partner – although certain red flags should provide early warning. An initial face-to-face meeting is always a good idea, and, once the right partner is found, communication and honesty are key to a long-term relationship. We can’t help you find the love of your life, but we can match publishers and advertisers, and remind both parties what to look out for.
