The Power of Micro-Influencers: Why They're a Game-Changer for Every Retailer and How to Discover the Perfect Fit for Your Brand
Influencer marketing is thriving, and many brands are increasing their corresponding budgets. However, relying solely on big names and celebrity influencers would be shortsighted. Especially in Commerce Advertising, where coupons and deals play a significant role, brands should instead consider focusing on micro-influencers. Deborah Kilpatrick, Co-Founder and VP of Marketing at SourceKnowledge, explains why.
