App Tracking: Hands-On Guide for Advertisers and Publishers (despite Apple's App Tracking Transparency)
In 2021, Apple sent the digital economy into an uproar with its ATT framework ("App Tracking Transparency"), which allows Apple users to decide for themselves whether and which apps are allowed to track their activities. Even today, many advertisers and publishers are still asking: Was this the beginning of the end for app tracking? We say: No! Although there are challenges, of course. Together with the app-to-app experts of our partner Awin, we have compiled a list of the challenges, how you can overcome them, and why app tracking is still indispensable.
