Fighting Invalid Traffic: When Quality Impacts Performance
Invalid traffic is a problem for every Internet user, but most especially for advertisers and publishers. Put simply, fraudsters prevent ads from actually being seen, or they charge for impressions that never involved a user. This damages the value chain in the Commerce Advertising ecosystem in many places. As an industry leader, mrge is well aware of its responsibility and is taking targeted action against fraud. In 2022, mrge once again tightened its standards regarding fraudulent activity. What measures does mrge now take to protect its advertisers and publishers? What is state-of-the-art with respect to fighting fraud?
