CPC, CPO, and more: how advertisers and publishers pinpoint the right billing model for their campaign
Whether an online campaign is successful depends entirely on what goal the advertiser is pursuing. For example, do you simply want to generate traffic in the form of clicks, or do you want sales immediately? Depending on the goal, you also need to choose smart remuneration for your advertising measures: Ideally, you’ll only pay for the user interactions that you actually want – but publishers also have goals, of course. So, what are the most suitable billing models for both parties? What are the advantages and disadvantages of each? And what support is available during the decision-making process?
